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Case Study
Media + Analytics

Implementing Multi-Touch Attribution (MTA) to Drive Growth

Understanding Attribution
PROBLEM
Brands struggle to identify which marketing channels are driving incremental sales and growing their top line.
SOLUTION
The CausedCommerce suite measures incrementality and finds insights on how all levels of your marketing are driving performance in one intuitive platform.
Better Targeting Across Channels
PROBLEM
Omnichannel marketing produces better results for brands, but engaging the same consumers with an omnichannel strategy can be challenging without excessive media waste.
SOLUTION
Direct cross-channel targeting allows us to efficiently create omnichannel experiences and a more consistent and cohesive brand experience for consumers.

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